NFL Films and the Manufacturing of a Popular Culture Mythology

Part of 51-01 Popular Culture and Folklore in the United States, Friday, October 22, 8:30 am–10:00 am

John E. Price (Independent)

Beginning in the 1960s, the National Football League used its marketing machinery to elevate the role of professional football into an essential part of American popular culture. Through the language of metaphors and glorification, the NFL helped redefine America's dominant image of itself and through NFL Films' first feature-length production, They Call It Pro Football, football was reframed and reimagined for its viewers, transforming the game into an orchestrated performance of national identity. The result was the birth of a new type of national mythology, one constructed of popular culture, consumed by popular culture, and consecrated for popular culture.

Part of 51-01 Popular Culture and Folklore in the United States, Friday, October 22, 8:30 am–10:00 am