Counter-Histories and Counter-Mythologies: Intangible Cultural Heritage in Franchise-Based Fan Fiction

Natalie Underberg-Goode (University of Central Florida)

This paper introduces the concept of cultural multiplicity, or the use of diverse cultures and cultural elements to enhance a transmedia story. To explore this idea, I will examine fan fiction and art devoted to the Black Panther, Moana, and Mulan franchises as case studies, drawing on insights from theoretical paradigms including critical heritage studies and fan and audience studies. Specifically, the paper combines discussion of the representation of African American and African culture in Black Panther fan fiction with an interrogation of how intangible cultural heritage (ICH) is represented in fan fiction and art based on the Moana and Mulan franchises to explore the question: What alternative retellings do fans create, and what can these tell us about the nature of transmedia storytelling based on folklore and cultural heritage?

Part of 06-14 Folklore and Pop Culture, Friday, November 03, 2:30 pm–4:30 pm