Renzhi Wang (Shandong University)
Zhao Ji Pancake Roll Stuffed with Scallions Restaurant in Tai'an, Shandong Province, features a traditional dish called "pancake" from the central Shandong Province, but also adds to the cultural publicity of the restaurant by showing diners a legend about the origin of the pancake to renown the restaurant. By using folklore for commercial purposes, the restaurant is building its own cultural brand while indirectly contributing to the spread of the legend. Zhao Ji Pancake Roll Stuffed with Scallions Restaurant is located in a tourist city, Tai'an, it features local food specialities, that is likely to attract tourists from other areas. And it will extend the reach of the legend displayed in the restaurant, meanwhile create an interaction between the folklore spread and the commercial practice.
Part of V3-06 The Emergence and Inheritance of Folk Literature, Wednesday, October 11, 7:30 pm–9:30 pm